A high-profile audience of regional and UK-based corporate leaders attended the event alongside civic and sporting influencers from across the region. The Games Sport Patron, Gordon Banks OBE also attended the Launch, posing for photographs and chatting with the Company representatives in attendance.
The Games is expected to generate over £3million for the local economy and is a chance to showcase the area and its outstanding facilities. Some of the most powerful businesses in the country have already confirmed their participation, including Accenture, Towers Watson, CSC, Ernst &Young, ASDA, Vodafone, Lloyds Banking Group, Places for People and IBM.
The launch was staged in the beautiful surroundings at Keele Hall where attendees were given an overview of the Corporate Games, as Stoke-On-Trent and Staffordshire were welcomed as the newest addition to the Worldwide Corporate Sports Community.
Originating in San Francisco in 1988, the Corporate Games have played an integral role in the history and development of non-elite sport across the Globe.
The Games will be staged by the world’s largest corporate multisport festival
provider’s and is partnered by Stoke City Council, Staffordshire County Council, Keele University, Newcastle College and Staffordshire University. The Chambers of Commerce and local media organisations like the Sentinel are also set to play a key role in helping to develop the Games.
David Frost CBE, the Business Patron of the Games said, “The Games offers a real opportunity to put businesses in the region on the map. We have some great businesses in the area already and we want everyone to realise the appeal of Stoke and Staffordshire as a genuine business hub.”
The Games will take place from the 25th-28 June 2015 and it is expected to draw athletes in their thousands to the area. With an array of sports to choose from and all to play for, companies are already entering athletes in their hundreds for next year’s competition.
Doug White, Global Partnerships Director of the Worldwide Corporate Sports
Community, which has more than 20 national and regional Corporate Games in progress, commented:
“The UK Corporate Games is the European ultimate in business multi-sports festivals. The Games brings people and teams together from across the entire region, the rest of the UK and overseas, giving opportunities to everyday athletes who play sport for fun and for the fitness it provides. Each person will be there to represent their company, institution, club or workplace. Competitors will not be elite superstars but they will play hard and enjoy the camaraderie and respect that real competition in sport and life can offer.”
Teams from all over the UK will travel to Stoke-On-Trent and Staffordshire to sample everything that the region has to offer. Each competitor will select one of the 22 sports on the packed weekend programme, from Badminton to Basketball, Netball to Softball and Tennis to Tenpin Bowling. The programme includes some more adventurous sports such as Dragon Boat Racing, Long Distance Swimming and Go-Karting. Golf will be a featured sport as will three classes of Football, -11s, 7s and 6-a-side. There really is a sport for everyone. The Games will be staged at a selection of the best sports facilities in the area, like Trentham Gardens and Newcastle College, with a major concentration of 8 sports being played at the outstanding sports pitches and courts at Keele University. Badminton and Basketball will feature at Fenton Manor whilst Golf will be staged at Newcastle Golf Club and Greenway Hall respectively.
Athletes will compete for Medals and Corporate Awards, revelling in the networking opportunities whilst also enjoying the buzz and atmosphere of the City and the beautiful Staffordshire Countryside.
Businesses and institutions across the region, will be challenged by multinational and ‘household-name’ organisations from the UK and Europe. However, the Games isn’t just for the huge and mighty of the world’s corporations, it welcomes even the smallest business, group or club to participate and become winners. A team can be made up of one person or more than a thousand.
Games Director, Ben Sedgemore, said “The team building benefits just cannot be
Over stated. As an ex-professional sportsperson myself I can tell you that it is tough to replicate the camaraderie and team spirit that you experience in professional team sport when you move to an office environment. However, I am a firm believer that the Corporate Games is the perfect vehicle to achieve that.
Sedgemore added, “The Games will provide an unforgettable experience for all entrants regardless of age or ability. Furthermore, the Games offers great potential for development and growth for businesses and always has a positive impact on the competing companies productivity both in the lead up to the Games and in the aftermath.”
About the UK Corporate Games Stoke-On-Trent and Staffordshire 2015
The UK Corporate Games provides an outstanding opportunity to enhance companytogetherness and is an expression in real terms of many themes of corporate and individual well-being through sport, competition, fun and fitness. It is also legendary for its off-field parties, parades, prizes and celebrations.
Competition is inclusive and accessible to all, with institutions, businesses, national and multinational companies, retailers, government agencies, partnerships and sports clubs all eligible to enter. Teams may include employees, colleagues, clients, family and friends. There are no qualifying standards.
The UK Corporate Games is open to everyone.
For more information about the UK Corporate Games please contact Doug White at
T 44 (0)1733 380 888
F 44 (0)1733 380 890