6th World Corporate Cup of Soccer Guarantees Everyone a Match on Anfield!

Anfield Stadium - Liverpool Football Club6th World Corporate Cup of Soccer Guarantees Everyone a Match on Anfield!

Calling all Football fans. Ever wanted to play on a professional football pitch at the home of one of Europe’s elite Clubs?  Maybe you thought your chance had gone? You were wrong!

From the 31st May to 2nd June 2013, football players of all ages and abilities and both genders will get the chance to enjoy everything that Liverpool Football Club has to offer as they compete in the 6th World Corporate Cup of Soccer.

Positioned as the ultimate football festival for regular players, the Cup will see teams from all across the World, the UK and Merseyside come together to enter Soccer 6’s or full 11-a-side, in men’s, men’s 30+ and women’s event categories. The competition will see a weekend of great competition, parties, parades and celebrations in the exclusive suites of Liverpool Football Club, culminating with a game on Anfield and finishing with the Closing Awards Celebration in the Club’s Trophy Room.

Last year, the sell-out competition saw teams represent companies and clubs from a host of countries like Croatia, Russia, Spain, Switzerland, France, Finland, Nigeria, Ireland and a host of others, with a number of teams from around the globe already confirmed for next year!Ladies 5s Soccer Team

Spaces are limited to GUARANTEE every team the chance to play on the Hallowed turf. As you would imagine, with places at a premium in such a terrific competition, a number of teams have already reserved their place prior to the Launch of the event. Ernst and Young, Cern, RSA, MDE Medical, Kevin Edwards Associates and AFC Burton are just some of the teams already on board.

Cup Director, Ben Sedgemore commented, “Our Organisation has been developing great Multisport festivals for 25 years around the world and we have been proud to deliver some incredible experiences. However, the spirit, camaraderie and memories formed by the World Corporate Cup are always difficult to match. We guarantee people an unforgettable experience in a great competition. We have some great local partnerships and we cannot speak highly enough of Liverpool Football Club and the Liverpool County FA and many other local supporters too who all play their part. When the chance arose to bring the Cup back to Anfield in 2013 we had no hesitation in seizing the opportunity.”

Soccer 11s Mens TeamGary Williams of Plymouth YMCA commented that this year’s competition “was a truly memorable experience that will live with me forever! The spirit of the tournament was great and the games were played in a good nature. The experience of playing at Anfield as a Liverpool fan was unforgettable and the access afforded to us by the club was unbelievable.”

Sentiments echoed by Andy Evans from Barclaycard, who said “We have loved competing in the UK Corporate Games since 1999 and when the World Corporate Cup of Soccer was launched, with a chance to play at ‘The Home of Football’ – Anfield, there was no question that we would be entering a team – being a Liverpool fan I saw it as a chance in a lifetime and for the Club to allow ‘us’ the general public to use all of the facilities is unbelievable”

If you don’t want to miss out on this once in a lifetime opportunity, contact the Corporate Cup Headquarters on 01733 380888 NOW. To download a brochure click here, visit www.worldcorporatecup.com or email SOC@worldcorporatecup.com.

Wow, What a Year! Thank you for your Support…

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Well, what a year it has been, with celebrations, anniversary’s and an unprecedented number of great Games too.In June we joyfully celebrated the 10th Anniversary of the Istanbul Corporate Games before concluding this years Games calendar by celebrating the 20th Anniversary of the Australian Corporate Games last weekend.Along the way we had the pleasure of witnessing brand new Corporate Games in a host of spectacular destinations like Abu Dhabi, Bermuda, Bucharest, Cape Town, Delhi, Manila and Mexico. As ever, terrific Games were staged in Sydney, Brisbane and Thredbo. We enjoyed continued success with the UK Corporate Games in Preston, the 5th World Corporate Cup of Soccer at Anfield (home of Liverpool FC) as well as inaugural editions of the Bucharest Corporate Cup of Soccer and the Europe Corporate Cup of Tennis.I am sure you will agree that 2012 has been a wonderful year for everyone involved, with more opportunities provided than ever before.All of these Games and More will be made available for you to enter next year, as well as the breathtaking 19th UK Corporate Games in the heart of England in Coventry, the 1st Buenos Aires Corporate Games, as well as first editions of the Annecy-le- Vieux Corporate Games in France and the Transylvanian Winter Corporate Games in Dracula’s homeland early in February. We are also delighted to confirm that the World Corporate Cup of Soccer will be returning to Anfield at the start of June, as the hospitality and access granted to us by Liverpool Football Club is truly exceptional, enabling us to deliver another unparalleled experience with everyone playing at least one match on the Hallowed turf!.

It has been a pleasure to bring these unrivalled opportunities to you this year and we will be looking forward to enhancing these opportunties for you and your Organisations next year and in the future. You are the Worldwide Corporate Sport Community and we are proud to have your support.

Furthermore, if that is not enough, keep your eyes peeled for a major announcement on the World Corporate Games 2013 which should be brought to you in the coming weeks.

Next year will be a fabulous year for the Games, as we celebrate the 25th Anniversary of the inaugural Games in San Francisco in 1988. However, it will only be a fabulous year, if people like you and your Organisations keep making the effort. We never take your support for granted and you are the people that make a difference. People like you make the difference for your companies, in your communities and on society as a whole. We are proud to work with people like you and we are people like you, wherever you are- we strive to make a difference too!

Enjoy the end of 2012 and get ready for a phenomenal year of sport, business and tourism in 2013 – together we can make it something special for everyone.

Yours Sincerely

Ben Sedgemore and all of the team at the Corporate Games World Headquarters

Ben Sedgemore Signature Games Anniversary
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Abu Dhabi Corporate Games Australian Corporate Games Bermuda Corporate Games
Bucharest Corporate Games Buenos Aires Corporate Games Cape Town Corporate Games
Delhi Corporate Games Istanbul Corporate Games Jalisco Corporate Games
Manilla Corporate Games NSW Corporate Games Queensland Corporate Games
Transylvania Corporate Games UK Corporate Games Winter Corporate Games
World Corporate Cup of Soccer Europe Corporate Cup of Tennis Bucharest Corporate Cup of Soccer

Special Offer to Celebrate the launch of the Atlantic Region in Bermuda!

To celebrate the launch of the Atlantic Region, the World Corporate Games Headquarters are delighted to announce a special thank you offer for all of our great supporting teams and the participants that have won medals at any of the Games staged in 2012.

In partnership with our Atlantic Region licensee, and in honour of the inaugural Games in Bermuda from 25 – 28th October 2012, we are pleased to announce that all 1st, 2nd, and 3rd place medallists from any Corporate Games held during this year have been granted complimentary entry into this eagerly anticipated Games.

In addition, the first ten companies that apply to send teams to Bermuda are eligible to receive a discounted rate of $99 per person (special Games rate is $ 199) at the 5 Star Fairmont Southampton Hotel.  Furthermore, ten lucky individuals will receive free flights from London (Gatwick) to Bermuda!

Bermuda is a beautiful island, it boasts some of the finest beaches in the world and it is also home to a thriving international business community.  The Bermuda Corporate Games promises excellent networking opportunities and an unforgettable experience for everyone involved. This really is an opportunity not to be missed.  Have a look at corporate-games.com for more details.

We hope you will join us and be part of this exciting launch of the Corporate Games in the Atlantic Region.

See you in Bermuda!

 

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Bermuda – Why You Should Make it Your Corporate Games Destination

A precious jewel set in the North Atlantic Ocean, a pristine environment less than 2 hours from the East Coast of the USA; there is far more to Bermuda than its beautiful beaches, extraordinary diving, over four hundred years of history and incredible architecture.

A leading location for the world’s global economy, combined with world-class sporting facilities and the destination of choice for the tourism industry…Bermuda prides itself on having the perfect mix of Sport, Business and Tourism!

It is also the first Host Country in the Atlantic region to stage one of the World’s largest corporate multi sport festivals: the Bermuda Corporate Games.

Is there a Business Market in Bermuda?
Bermuda may certainly boast itself to be an idyllic recreational retreat, but for those of you that want to know more about the business opportunities in Bermuda, its major international business presence may perhaps comes as a surprise; as a home to some of the world’s best known and most respected insurance and multi-national companies.

Bermuda’s financial services sector is composed of several allied but quite distinct activities, including commercial insurance and reinsurance, captive insurance, corporate and personal trusts, fund administration, international registers of aircraft and shipping and Islamic finance.
The most visible and important activity is commercial insurance and reinsurance.

Bermuda’s first insurance company was formed in 1903 to provide local on-island coverage. The first international insurer arrived on the island in 1947. Since the mid-1980s, the ongoing formation of insurance companies peaked with waves of new capital in 1993 (following Hurricane Andrew), 2001 (after the tragic events of September 2001) and 2005 (after hurricanes Katrina, Rita and Wilma).  Bermuda has emerged as a global insurance centre whose companies boast total assets of over $500 billion and shareholders equity of some $120 billion.

Hamilton, Bermuda

Why Bermuda?
Bermuda’s businesses prosper because the Island offers a stable operating environment, an educated workforce, regulation of the highest international standards, a pro-business mentality and tax neutrality. All supported by top quality support services infrastructure offering legal, accounting and banking facilities.

Bermuda is open for business!

Hosting the Bermuda Corporate Games
The island prides itself on supporting businesses that complement and support the other key pillar of its economy – Tourism.  With the Games deriving from small beginnings in San Francisco 25 years ago, the Corporate Games movement has become a global phenomenon, a mass participation, multi-sports festival that has brought together 20,000 companies from 25 countries around the world and over 1 million participants.  A perfect fit for an island of sporting enthusiasts, for the first time in the Atlantic Region, Bermuda will host its inaugural Games October 2012.

The Bermuda Corporate Games is celebrated as the ultimate mix of Sport, Business and Tourism, with teams pitting themselves against others in the spirit of friendly competition, providing powerful opportunities for companies to invest in their employees, to build company morale, confidence and loyalty, while promoting their corporate brand.  Competition is inclusive and accessible to all, with visiting companies competing against international and local companies, government agencies, sports clubs and other community organizations.

What the Experts Say
A recent McKinsey survey on the ‘Impact of the Economic Downturn on Businesses’ noted the critical importance of non-financial motivators as a method of rewarding staff and boosting business performance. With staff morale at an all time low, at a time when businesses need staff to contribute above and beyond normal expectations, participation in events such as the Corporate Games will result in greater staff retention, through team building, reinforcing employee confidence and enhanced loyalty, resulting in an enhanced positive image of their company.

Behind the Scenes
The Corporate Games have been brought to Bermuda by The Whitfield Group Ltd., the Island’s leading marketing and events agency for the past 25 years, who are the sole licensee for the Atlantic region, an area that includes Bermuda, the east coast of the US and Canada, the Caribbean and Toronto.

Suzie Pewter, President of The Whitfield Group, commented:

“We are delighted to be able to bring the Corporate Games to Bermuda and to be able to partner with the Bermuda Department of Tourism. This is an outstanding opportunity for corporations to invest in their employees, promoting team building, confidence and loyalty, while enhancing their corporate brand and networking with other local and visiting participating organizations”.

The Minister of Bermuda Business Development and Tourism, the Hon. Wayne L. Furbert, JP, MP, whose Ministry is providing critical infrastructure support and the Host Country sponsorship commented:

“The Bermuda Corporate Games are being billed as the quintessential event that will attract local and international business participants, inviting them to engage in several days of fun and competitive sporting activities. We are thrilled and excited about the exposure Bermuda will receive from this event and as such, I am pleased to endorse and support the 2012 Bermuda Corporate Games.”

Minister of Bermuda Youth, Family and Sport, the Hon. Glenn A. Blakeney JP MP added:

“This event promises to be one of the largest corporate events to come to the Island and it is a great opportunity to showcase Bermuda and our fine sports facilities. The Bermuda Corporate Games will add to our efforts to be recognized as a world class sporting venue with excellent infrastructure and uniquely welcoming amenities”.

The Bermuda Corporate Games is for the everyday athlete or ‘Weekend Sport Warrior’ and is open to all ages with no qualifying standards required. The opportunity to build corporate morale, through friendly competition while networking and developing new client contacts, all wrapped around a four day multi sport festival, offers a range of positive outcomes for competing organizations due to the ultimate mix of Sport, Business and Tourism! So take this opportunity to see Bermuda up close, talk to the companies that are thriving on the island or create new relationships with the visiting corporate teams.

Join us for Hand Shakes and High Fives at the Bermuda Corporate Games, October 25 – 28, 2012.

See Bermuda’s 18-Sport Programme

To find out more on how to enter your team email us or telephone +441 232 9999

www.bermudacorporategames.com

 

 

 

 

 

 

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Bermuda Corporate Games Sport Program Launch

The Bermuda Corporate Games Official Sport Program has been announced!

After careful consideration and consultation with Bermuda’s Sporting Federations and Associations, the inaugural Bermuda Corporate Games is proud to present its final sports program for its October 2012 event.

Brought to the island by The Whitfield Group Ltd, sole licence holders for the Games in the Atlantic region with support from the Bermuda Department of Tourism, the Bermuda Corporate Games is the first event of its kind to take place along the East Coast and will be hosted between 25 – 28 October 2012.

Nestled between the PGA Grand Slam and the 25th Anniversary of the Bermuda Rugby Classic, the Games estimate between 2,000 – 3,000 local and international athletes who will compete in a mixture of sports for team-building, fun and fitness, whilst scoring points and winning medals along the way.

The Games are open to anyone and everyone, with no barriers to participation.  Teams of every size and kind are welcome to take part in the sporting celebration, with no restriction on age or ability.  This is your chance to get involved and Get Fit for Business!

The confirmed sports are as follows:

Craig Brown, Sport Director for the Bermuda Corporate Games confirmed the Games as an ‘unmissable event on the Bermudian calendar.’

“The team building benefits just cannot be underestimated.  From my experience working with Bermuda’s national sporting teams, it is tough to replicate the camaraderie and team spirit that you experience in team sport when you move into an office environment.  However, I am a firm believer that these Games are the perfect vehicle to promote these values.  The Games will give local and overseas companies the chance to enhance team-building and most importantly to have fun doing it!”

Brown continues:

“The programme has been selected very carefully to offer a wide selection of opportunities to those living on the island, as well as those who may travel from the East Coast, neighbouring islands and further afield.  Every sport encourages both male and female participation – and many of our sports encourage participation in Open, 30+, 40+ and 50+ categories.”

The Games will be proudly hosted at a selection of the best venues that the Island has to offer, where it hopes to welcome thousands of competitors as they enter the largest event of its kind in the Atlantic region.

“We are working with the Bermuda Department of Tourism to ensure that our events are located in as centralised an area as possible.” Brown continues, “This creates a great atmosphere and makes it easy for athletes to get to their sports and also to support their teammates.”

The Bermuda Corporate Games is expected to attract teams from multi-national corporations both island-based and overseas, along with small to medium-sized companies, schools, colleges, clubs, associations and the local community.

The Games will also showcase a number of social events across the sporting weekend, with a Grand Parade of Athletes and Street Fest down Front Street in Hamilton and beach barbecues, to feature our island shores – a truly Bermudian welcome.

Expected to generate over $2.5 million for the local economy, it is a chance to showcase the island and its outstanding facilities as a great place to play sport, socialise and to do business.  It has also received strong support from Bermuda’s civic patrons and sporting veterans, promoting economic investment and business opportunities onto the Island.

Gemma Godfrey, COO for the Bermuda Games, is delighted with the response so far:

“It has been a pleasure to assist with the launch of these inaugural Games.  There was some initial surprise back at World Headquarters in the UK when we heard the first Atlantic Corporate Games were to be hosted in Bermuda.  I think it was everyone’s assumption that the Games would go to a larger city like New York!

However, since arriving on the island, we have been overwhelmed with the abundance of potential venues and the exemplary standard of sporting infrastructure for our event.   We have approached all the sports federations for their support, whom have been excellent and enthusiastic ambassadors for their respective sports – the preference being to recruit locally to make this a true celebration of Bermudian sport.

The welcome we have received has been terrific and we are confident that participants will return to their offices with weary limbs, big smiles and great memories, not to mention some new friends along the way!”

Are you ready for the Games?

Join over 150 companies and over 2,500 amateur sporting hopefuls as Bermuda celebrates a sporting year to remember.  There are 18 sports and an additional 3 profile sports to choose from and medals to be won in every event.

This is your chance to dust off your running shoes, re-string your tennis racquets and limber up for what promises to be a weekend to remember!  Join us for ‘Handshakes and High-Fives’ in Bermuda October 25 – 28, 2012.

The Bermuda Corporate Games  – Get Fit for Business!

+441 232 9999
play@bermudacorporategames.com
www.bermudacorporategames.com 

Post-Launch interviews in Bermuda

Following the launch for the Bermuda Corporate Games 2012, a series of interviews were conducted, which are available here:

Post-launch interviews in Bermuda

For more information about the Bermuda Corporate Games please contact:

The Whitfield Group Ltd
Official Licensee for the Atlantic Corporate Games

T +441 292 6386

E bermuda@corporate-games.com

W www.corporate-games.com

For more information on Bermuda visit www.gotobermuda.com

Bermuda Government endorses event at Media Launch

Bermuda Corporate Games
October 25 – 28, 2012

Bermuda Corporate Games

On Thursday 15th December 2011 at 1400h, Corporate Games Headquarters is pleased to announce Bermuda as the Host Country for the inaugural Atlantic Corporate Games. This multisport festival will be largest community-driven event to come to the island, attracting high profile corporate industry leaders from global businesses, in a mass participation of unique sports, reflecting the host location over 4 days of sport, networking and social activities.

The Games will be proudly hosted at a selection of the best venues Bermuda has to offer and the island will welcome thousands of competitors flocking to enter the largest event of its kind in the Atlantic region.  The participants are ‘weekend sports warriors’ – everyday athletes who get fit for business and for life through participation in sport.

Based on Games HQ research, early indications suggest that this event could inject over $2,500,000 for the local economy and will showcase Bermuda with its outstanding facilities and our international business presence to its visiting corporate participants.  Some of the world’s largest businesses will attend, including household names such as HSBC, Intel, Microsoft, Deloitte and KPMG, to name but a few.

Minister of Business Development and Tourism, the Hon. Wayne Furbert added:

“This Games is being billed as the quintessential event that will attract local and international business participants, inviting them to engage in several days of fun and competitive sporting activities. So we are thrilled and excited about the exposure Bermuda will receive from this event and as such, I am pleased to endorse and support the 2012 Bermuda Corporate Games.”

The Whitfield Group Ltd, the Island’s leading marketing and events agency and sole licensee for the Atlantic region, is bringing the event to Bermuda, the Host Country, sponsored by the Bermuda Department of Tourism.  Originating in San Francisco in 1988, the Corporate Games have played an integral part in the history and development of non-elite sport across the Globe.

Organisers at the Bermuda Corporate Games are excited that the Games have finally arrived in the region.  With global reach and an established model, the Games offer:

  • 25 years of Games experience
  • Corporate Games HQ becomes the ‘back office’ support in delivery of the Games
  • Presence on the Official Corporate Games website that draws over 2 million hits a year
  • Access to a database of over 18,000 corporations that have participated in the Games
  • Over 1 million sport participants that have competed in the Games
  • Feature articles in their 50,000 newsletter email subscriber list

Suzie Pewter, President of The Whitfield Group Ltd commented:

“It is an outstanding opportunity for corporations to invest in their employees, building on team-building, staff integration, confidence and loyalty whilst enhancing the corporate brand and promoting business relations with visiting organisations.

This all adds to Bermuda’s economic platform, combining the perfect mix of business, tourism and sport.”

Dr Maureen Johnston, President and Founder of the Worldwide Corporate Games Community, which has more than 20 national and regional Corporate Games in progress, commented:

“The Bermuda Corporate Games is the global ultimate in corporate multi-sports festivals and this is an incredibly exciting time for us.  The Games brings people and teams together from worldwide destinations, giving opportunities to everyday athletes who play sport for fun and for the fitness it provides.  Each person is there to represent their company, institution, club or workplace.  Competitors will not be elite superstars but they will play hard and enjoy the camaraderie and respect that real competition in sport and life can offer.”

The sports selected will reflect the sophisticated sports infrastructure and exceptional facilities in support of the sporting bodies of Bermuda, with a minimum guideline of 12 – 15 sports. There will be a sport for everyone, with no restriction on age or qualifying standards.

Businesses and corporations from Bermuda will be challenged by multinational visiting teams from across the Worldwide Corporate Games Community, major North-American cities such as New York, Boston, Miami and Toronto.  However, the Games aren’t just for the huge and mighty of the world’s organisations, it welcomes even the smallest business, group or club to participate and become winners.  A team can be made up of one person or more than a thousand.

Athletes compete for Medals and Corporate Awards, whilst also enjoying the buzz and atmosphere of the island and its beautiful surroundings.

In addition to the sporting competition, the Games offers a unique environment for business networking and social activities, specifically designed to present outstanding corporate hospitality and opportunities for direct marketing and networking to Bermuda’s local and International businesses, on a one-to-one basis.

Competition is inclusive and accessible to all, with institutions, businesses and multinational companies travelling to Bermuda for the event.  Local organizations, retailers, government agencies, partnerships, sports clubs and the community will also be eligible to enter.  Teams may include employees, colleagues, clients, family and friends.  The Bermuda Corporate Games is open to everyone.

Minister of Youth, Families and Sports, the Hon. Glenn A. Blakeney JP, MP commented:

“As this event promises to be one of the largest corporate driven community events to come to the Island, it is a great opportunity to showcase Bermuda and our fine sports facilities. I fully support any initiatives that serve to put Bermuda on the map. The Bermuda Corporate Games will only add to our island’s efforts to be recognized as a world class sporting venue with excellent infrastructure and uniquely welcoming amenities.”

Dawn-Louise Kerr, Team Leader from company Fujitsu, has participated in more than 20 Games:

“The Games are without doubt one of the most eagerly-awaited events in the Fujitsu calendar, and provides us with an opportunity to shine in our respective sports, and compete against some of our old friends and foes!”

ENDS

About the Bermuda Corporate Games

The Bermuda Corporate Games October 25 — 28 2012, is a 4-day multi sport festival for businesses. The event will showcase Bermuda’s outstanding sports facilities and based on Games HO research, early indications suggest that this event could inject over $2,500,000 into the local community through restaurants, retail and tourism, not including accommodation or airfares.

This multisport festival will be largest community-driven event to come to the island, attracting high profile corporate industry leaders from the global community, in a mass participation of unique sports, reflecting the host location that will bring new business to the Island, increase tourism numbers and engage local and international companies in friendly competition, networking opportunities and social activities.

About The Whitfield Group Ltd.

The Whitfield Group Ltd. is an Official Licensee of the Corporate Games within the Atlantic region. The Whitfield Group Ltd was established in 1986 in Bermuda and is one of the Island’s leading marketing agencies, with well-established credentials in event management, corporate branding and related fields.

About the Bermuda Department of Tourism
Host Country Sponsor

Bermuda stretches for 21 miles along turquoise waters and is surrounded by a 200-square- mile coral reef plateau. The destination’s accommodations range from luxury resorts to intimate guest cottages and family-run inns, all incorporating the sophistication and hospitality unique to the Bermuda experience. Bermuda’s diverse activities offer an array of vacation options all year round, including more wreck dives than anywhere else in the world, more golf per square mile than anywhere else in the world, world-renowned deep sea fishing, world-class spas and smooth pink beaches, all closer to you than you think.

For more information about the Bermuda Corporate Games please contact:

The Whitfield Group Ltd
Official Licensee for the Atlantic Corporate Games

T +441 292 6386

E bermuda@corporate-games.com

W www.corporate-games.com

For more information on Bermuda visit www.gotobermuda.com

Bermuda to Host the First Atlantic Games

Bermuda Corporate Games

The Whitfield Group Ltd. is the appointed License Holder and Event Management Agency for Prestigious Multisport Festival.

Dr. Maureen Johnston, President and Founder of Sport For Life and the Worldwide Corporate Sport Community announced in London today that the first Atlantic Corporate Games to be known as the Bermuda Corporate Games 2012 would be held in Bermuda next October.

“I am very pleased indeed to be able to announce that The Whitfield Group Ltd., a Bermuda based company with considerable experience in major event management world wide, has been granted a long term license to develop and stage the Atlantic Corporate Games in cities and states bordering the Atlantic Ocean”, Dr. Johnston said.

“I am particularly impressed and excited that The Whitfield Group has chosen to stage the first and possibly more of the Games in the beautiful country of Bermuda in collaboration with the Government of Bermuda and its Tourism and Sports authorities.”

The Whitfield Group joins a number of high profile sports management groups throughout the world in administrating and staging the Corporate Games.

The project will provide a remarkable opportunity for Bermuda to market its tourism, sports and business opportunities to many major Gateway Cities throughout the region and especially in Canada and on the East Coast of the USA.

The Bermuda Corporate Games is now a member of the Worldwide Corporate Sport Community, which includes Corporate Games and Corporate Cups around the world from Australia and New Zealand to Russia and from South America to Istanbul and the United Kingdom.

The Corporate Games HO, based in the United Kingdom, will provide major support in every aspect of the project during the first year especially, and in subsequent years as required.

The Games are the world’s largest multisport festivals in the corporate sector and more than one million participants have competed in them since their foundation in San Francisco in 1988.

The Whitfield group was chosen to hold the license for the Atlantic region on the basis of its long-term presence in Bermuda and its outstanding record of achievement in the execution of events locally and internationally. Its knowledge of the specific opportunities and great potential of Bermuda based facilities, organizations and systems has made it the ideal choice to organize and deliver the Games to a very high standard.

“Bermuda is an outstanding choice for the first Games because of its excellent sporting infrastructure, exceptional sporting heritage and its appeal as a destination country for sports and business participants and tourists”, Dr. Johnston said.

“The foresight and support of the Bermuda Department of Tourism and the Island’s very experienced and highly qualified sports administrators were also key factors in choosing to inaugurate the new Atlantic Corporate Games in Bermuda.”

Dr. Johnston noted also that the Games will place Bermuda ¡n the forefront of mass participation, grass roots sport in the region, and she has officially declared the country the Capital of Corporate Sport in the Atlantic Region in 2012.

ENDS

About the Bermuda Corporate Games

The Bermuda Corporate Games October 25 — 28 2012, is a 4-day multi sport festival for businesses. The event will showcase Bermuda’s outstanding sports facilities and based on Games HO research, early indications suggest that this event could inject over $2,500,000 into the local community through restaurants, retail and tourism, not including accommodation or airfares.

This multisport festival will be largest community-driven event to come to the island, attracting high profile corporate industry leaders from the global community, in a mass participation of unique sports, reflecting the host location that will bring new business to the Island, increase tourism numbers and engage local and international companies in friendly competition, networking opportunities and social activities.

About The Whitfield Group Ltd.

The Whitfield Group Ltd. is an Official Licensee of the Corporate Games within the Atlantic region. The Whitfield Group Ltd was established in 1986 in Bermuda and is one of the Island’s leading marketing agencies, with well-established credentials in event management, corporate branding and related fields.

About the Bermuda Department of Tourism
Host Country Sponsor

Bermuda stretches for 21 miles along turquoise waters and is surrounded by a 200-square- mile coral reef plateau. The destination’s accommodations range from luxury resorts to intimate guest cottages and family-run inns, all incorporating the sophistication and hospitality unique to the Bermuda experience. Bermuda’s diverse activities offer an array of vacation options all year round, including more wreck dives than anywhere else in the world, more golf per square mile than anywhere else in the world, world-renowned deep sea fishing, world-class spas and smooth pink beaches, all closer to you than you think.

For more information about the Bermuda Corporate Games please contact:

The Whitfield Group Ltd
Official Licensee for the Atlantic Corporate Games

T             +441 292 6386

E            bermuda@corporate-games.com

W           www.corporate-games.com

For more information on Bermuda visit www.gotobermuda.com